As electric vehicles (EVs) become the new normal on UK roads, demand for home EV charger installations is booming. But with new companies entering the market every day, how does a local business stand out?
This is the story of how a small, independent EV Charger Installation Company in Surrey used local SEO, targeted content marketing, and strategic backlinks to consistently attract qualified leads—without spending a fortune on ads.
The Challenge: Standing Out in a Competitive Niche
ADS Electrical, an EV charger installer based in Redhill, Surrey, knew there was growing demand for their services. But they faced three key problems:
- Lack of visibility: They weren’t appearing in the top results for EV charger-related searches in their local area.
- Limited online presence: Their website was basic, and they hadn’t claimed their Google Business Profile.
- Low authority: Competing with national brands like British Gas and Pod Point made it hard to rank organically.
It was time for a focused local SEO strategy.
Step 1: Optimising for Google Maps & Local Intent
The first move was claiming and fully optimising their Google Business Profile (GBP).
They ensured their NAP (Name, Address, Phone Number) was consistent across all platforms and added:
- A detailed business description with EV-specific keywords
- Service categories like EV Charger Installation, Electrical Services, and Home Charging Solutions
- High-quality images of real charger installations
- Regular posts and updates
- Requests for customer reviews (with location mentions like “Redhill” and “Surrey”)
Within a month, their profile started showing up in the local map pack for terms like “EV charger installation in Redhill” and “home EV charging Surrey.”
Step 2: Building SEO-Driven Content That Answered Real Questions
Next, they tackled their website. Instead of just listing services, they added value-driven blog content to address the exact questions potential customers were Googling.
Some top-performing articles included:
- “Which Home EV Charger Is Right for You? A Comparison of Ohme, Zappi, and Hypervolt”
- “What to Know Before Installing an EV Charger at Home in Surrey”
- “Can You Use Solar Panels to Power Your EV Charger?”
Each post was optimised for local keywords and written in plain, helpful language—not technical jargon.
One standout result? Their blog post comparing the top 3 chargers ranked on Page 1 within two months and began driving regular organic traffic from users searching “best EV charger for UK homes.”
Step 3: Earning Backlinks with Strategic Guest Posting
To strengthen their domain authority, they used white-hat link building strategies, including guest posting on industry and regional sites.
One guest post titled “How Local SEO Helped My EV Business Grow” was published on a digital marketing blog, linking back to their core service page. Another article on a local lifestyle blog discussed the rise of sustainable living in Surrey and featured their services.
The backlinks didn’t just boost rankings—they also brought referral traffic from people interested in green energy, sustainability, or home improvement.
One such backlink pointed to their main service page as an example of a trusted EV Charger Installation Company in Surrey.
Step 4: Local Citations and Community Pages
To cement their local relevance, ADS Electrical listed their business on regional directories and local news sites:
- Check a trade
- Surrey Business Directory
- ElectriciansNearYou.co.uk
- Local community Facebook groups
Each listing included consistent NAP details and a link back to their site. This built trust with search engines and reinforced their geographic relevance.
The Results: More Visibility, More Leads
Within 4 months, here’s what their local SEO investment achieved:
- Website traffic increased by 120%, mostly from organic local searches
- Google Business Profile views doubled
- Average ranking position for “EV charger installation Redhill” improved from Page 4 to Position #1
- Most importantly, qualified leads (people actively looking for installations) went from 1–2 per week to 5–7 per week
And all this was done without running a single paid ad campaign.
Lessons for Other Local Businesses
You don’t need to be in the EV space to benefit from this approach. Whether you’re a plumber, roofer, dentist, or dog groomer, the principles of local SEO apply:
✅ Claim and optimise your Google Business Profile
✅ Publish helpful, locally-targeted blog content
✅ Build backlinks from relevant, high-quality sites
✅ List on local directories and citation sites
✅ Use reviews and social proof to build trust
Local SEO is one of the most cost-effective ways to market a service-based business, especially in competitive but underserved areas.
Final Thoughts
In a world of EVs, AI, and ever-changing tech, some things remain constant: People want to find trustworthy local services quickly. If your business isn’t visible when they search, someone else will get the call.
By investing in smart local SEO, ADS Electrical didn’t just generate leads—they built authority, trust, and long-term business growth.