Randstad, the world’s largest talent company, recently released its 2025 employer branding report. This survey assessed 75 of the largest companies in Singapore, focusing on employer brand awareness and attractiveness. The findings provide valuable insights into what makes an organization stand out in today’s competitive job market.
Changi Airport Group emerged as a top performer, scoring 78.4% in attractiveness, up from 69.6% in 2024. This marks their third consecutive win, driven by their ongoing Terminal 5 development, which is set to create numerous job opportunities. The hospitality sector also shone, leading with a score of 59.2 out of 100, making it the most desirable industry for job seekers.
The report highlights emerging trends, such as the growing demand for work-life flexibility and equity in the workplace. These factors are increasingly influencing employee decisions, shaping the future of work in Singapore.
Key Takeaways
- Randstad’s 2025 report evaluated 75 major companies in Singapore.
- Changi Airport Group ranked highest in employer attractiveness for the third time.
- The hospitality sector is the most desirable industry for job seekers.
- Work-life flexibility and equity are key priorities for employees.
- Terminal 5 development is driving job growth at Changi Airport Group.
Introduction: What Makes a Company the Best Employer in Singapore?
What sets apart a standout company in today’s competitive landscape? The answer lies in how well they meet the evolving expectations of their workforce. Randstad’s 2025 employer branding report evaluated 15 industries across 170,000 global respondents, focusing on key factors like compensation, career growth, inclusivity, and empowerment.
In contrast, platforms like Glassdoor rely on anonymous employee feedback to assess culture, values, and management transparency. These two approaches highlight the importance of aligning organizational practices with the needs of people.
David Blasco, Randstad’s Regional Director, emphasizes, “Flexibility and equity are no longer optional. They are essential for attracting and retaining top talent.” This sentiment is echoed by Justina Tan of Changi Airport Group, who notes, “Empowering our employees through meaningful opportunities is at the core of our success.”
Generational shifts are also reshaping priorities. According to the 2025 Workmonitor data, 60% of workers now prioritize a sense of belonging over salary. This highlights the growing importance of creating an inclusive workplace where skills and contributions are valued.
As companies strive to stand out, the focus is shifting toward fostering environments that support both personal and professional development. By understanding these criteria, organizations can better position themselves as leaders in their industries.
Top Employers in Singapore: Who Made the List?
The 2025 rankings highlight the most sought-after companies in the region. These organizations have set new benchmarks in attracting and retaining talent, making them leaders in their respective industries.
Changi Airport Group: Singapore’s Most Attractive Employer
Changi Airport Group continues to dominate the ranking, securing the top spot for the third consecutive year. Their focus on airport management, commercial activities, and the ongoing Terminal 5 expansion has created numerous opportunities for employees. This strategic approach has significantly boosted their attractiveness in the job market.
Other Leading Companies in the 2025 Rankings
This year’s list includes four new entrants: Micron Semiconductor Asia, Sea Group, Bytedance, and InterContinental Hotels Group. These companies have demonstrated exceptional commitment to employee satisfaction and innovation. Meanwhile, Singapore Airlines, a three-time winner, has been inducted into the Hall of Fame until 2026, recognizing its consistent excellence.
Interestingly, Randstad’s 2025 ranking contrasts with Glassdoor’s 2020 tech-heavy list, which featured giants like Google and Facebook. This shift reflects the evolving priorities of the workforce. Additionally, The Straits Times/Statista survey highlights Uniqlo and Adidas as top recommendations, further emphasizing the diversity of industries excelling in employer branding.
For more insights into the survey methodology and results, visit The Straits Times.
The Hospitality Sector: Singapore’s Most Desirable Industry
With a score of 59.2, the hospitality sector leads in attractiveness for workers. This industry has become a top choice for job seekers, outpacing tech and finance in the latest Randstad report.
Post-pandemic tourism recovery has been a key driver of this growth. As travel resumes, companies like Resorts World Sentosa and Marina Bay Sands have secured spots in Randstad’s top 10. Their focus on exceptional guest experiences has also created more opportunities for employees.
Changi Airport Group’s success as the most attractive employer further supports this trend. Their Terminal 5 development and Singapore’s position as a global travel hub have indirectly boosted the hospitality industry. This synergy highlights the interconnectedness of business and services in the region.
InterContinental Hotels Group (IHG) is another standout, reflecting the hotel sector’s expansion. Their presence in the rankings underscores the growing demand for skilled employees in hospitality.
“Skill development is a top priority for 72% of hospitality workers,” according to Randstad’s 2025 report.
This focus on career advancement and training is reshaping the workforce. As the hospitality industry continues to thrive, it sets a benchmark for other companies to follow. For more insights, visit Randstad’s report.
Trends in Employer Branding: What Job Seekers Want
Modern job seekers are reshaping workplace expectations with new priorities. Gone are the days when a high salary was the sole focus. Today, employees value flexibility, career advancement, and a sense of belonging more than ever.
Work-Life Flexibility and Career Growth
Work-life balance is no longer a perk—it’s a necessity. Companies like HubSpot are leading the way with free pantry items and beer, creating a relaxed yet productive environment. Meanwhile, AIA’s agile workflows allow employees to manage their time effectively.
Career growth is equally important. Microsoft’s focus on a “growth mindset” has made 83% of its workforce feel valued and motivated. Programs like J.P. Morgan’s internal mobility initiatives also empower employees to explore new roles within the organization.
The Role of Equity and Equal Opportunity
Equity in the workplace is a top priority for today’s workforce. At Changi Airport Group, 92% of employees believe advancement opportunities are equal for all. This commitment to fairness fosters trust and loyalty.
Emerging needs are also shaping the future of work. According to Randstad, 41% of Gen Z workers demand AI upskilling opportunities. Companies that invest in skill development are better positioned to attract and retain top talent.
| Traditional Priorities | Modern Priorities |
|---|---|
| High salary | Work-life flexibility |
| Job security | Career growth opportunities |
| Basic benefits | Equity and inclusivity |
| Fixed roles | Skill development and upskilling |
“Flexibility and equity are no longer optional. They are essential for attracting and retaining top talent.”
As the workforce evolves, companies must adapt to these changing demands. By prioritizing flexibility, growth, and equity, organizations can build a loyal and motivated team.
Conclusion: Insights for Job Seekers and Employers
The 2025 Randstad report reveals critical insights for both job seekers and organizations. Companies like Changi Airport Group and Micron Semiconductor Asia stand out for their operational scale and innovation. These leaders offer hybrid work models, reflecting the growing demand for flexibility in the work environment.
For job seekers, targeting organizations with structured mentorship programs can open doors to growth and skill development. Meanwhile, employers must prioritize clear DEI policies, as 54% of candidates reject offers without them.
Looking ahead, the semiconductor sector is poised for expansion, driven by rising demand for skilled talent. This shift highlights the importance of adapting to evolving market trends.
To stay ahead, download Randstad’s full report for detailed compensation benchmarking and insights into fostering workplace excellence.
